Search Engine Optimization (SEO)

SEO stands for Search Engine Optimization. It is the process of increasing Internet visibility or how high your websites or web pages rank in the unpaid search results of a search engine like Google and Bing.

SEO and SEM exist in the same realm, but they are different regarding search engine visibility and rankings. SEM stands for Search Engine Marketing, while SEO increases your ranking in the unpaid realm. SEM is how your increase your rankings through driving traffic and gaining visibility from search engines through paid ads.

SEO is a set of strategies composed of many terms like Keyword Research Content, SEO Optimized Content, On-Page SEO, off-Page SEO, Backlinks, and Technical SEO. Once we put our SEO strategy into place, we utilize Google Analytics and Google Search Console Reports for in-depth guidance and fine-tuning.

Pivotty does not only look at the SEO portion of a project, but Pivotty has the knowledge and resources to assist with the SSL Certificate installation, website speed optimization, and 404 redirects.

We work with you on getting your keywords ranked on the first page of Google and Bing, developing an ongoing plan that you can use on an ongoing basis.

Some of the other specialties of Pivotty are SEO Maintenance, Keyword Strategy, Website Architecture, Website Migration, Schema Markup, Backlink Analysis, Code Auditing, Image SEO, Video SEO, Local Market SEO, Global SEO, and SEO Project Management and consulting.